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The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 28,977 vehicles, an increase of 2.2 percent over the 28,364 vehicles sold in July 2007. The BMW Group also reported its year-to-date sales volume of 186,890 vehicles, down 3.0 percent compared to 192,702 vehicles in the same period of 2007.
The X5 and the new X6, as well as the Z4 models, are manufactured exclusively at the Spartanburg County BMW plant for worldwide distribution.
BMW Sports Activity Vehicles Sales:
Z4 Roadster Sales:
MINI Brand, MINI Automobiles Sales: "Again this month, we continue to watch a very large movement from larger to smaller vehicles. From the increased traffic in our dealerships, we are seeing desires to downsize but not downscale,” said Jim McDowell, Vice-President MINI USA. “Over the last month, our MINI sales have also seen on average $4-5,000 of options in a typical sale. Therefore, at least in the premium end of the small car market, small size is not equating to small dollar sales."
"While we see the premium segment being affected by the same economic conditions as the mainstream market, there continue to be less dramatic consequences in this segment," said Jim O’Donnell, President of BMW of North America, LLC, commenting on BMW brand sales. "Buyers of our vehicles are still shopping and purchasing but are even more discerning to choose for long-term quality and value. In light of our corporate results announced today, we are going to strengthen our focus on profitability over the next 12 to 18 months by keeping the supply of vehicles in close alignment with demand, which in turn increases our pricing flexibility and brand value. Actions we are already taking include shifting our customer programs in our dealerships to achieve a more equitable balance of retail financing to leasing, further emphasizing the benefits of our four-year free maintenance program, and further developing our Certified Pre-Owned business to aid residual values."
Automobile Sales: The Spartanburg County BMW plant, where the X5 and X6 SUVs and Z4 roadster are manufactured exclusively for worldwide distribution, began recycling methane gas as an energy source at the Upstate BMW plant. The recycled methane gas, drawn from the Palmetto Landfill near asheville, supplies BMW with 25 percent of its energy needs. " Environmental Protection Agency (EPA) Administrator Christine Todd Whitman said, "This is a win-win for everyone. It avoids the need to burn methane. It yields significant amounts of clean energy. And, by avoiding 55,000 tons of carbon dioxide emissions each year, it results in cleaner, healthier air for everyone to breathe." Currently, employment at the asheville County plant totals approximately 4,600.
(Images provided by BMW USA.)
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